Using Persona Advocates to Develop User-Centric Intranets and Portals
One powerful design tool, personas, can help provide a framework for building Intranets that will satisfy a variety of needs. Effectively developed and used, personas enable Intranet teams to hone in on user needs and build interfaces and user experiences that end-user audiences can and will use.
McQueen, Howard. McQueen Consulting (2008). Articles>User Centered Design>Methods>Personas