Content Management: Web Publishing Needs Real Discipline

Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking.

McGovern, Gerry. New Thinking Newsletter (2003). Articles>Content Management>Planning

The Dangers of Publishing Your Website in Another Language

Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language.

McGovern, Gerry. WTB Language Group. Articles>Web Design>Localization

The Fundamentals of Quality Search

Explores how a web site can improve the way it allows its readers to search and provides nine guidelines for designing a search feature.

McGovern, Gerry. ClickZ (2001). Design>Web Design>Search

Key Steps in Creating Your Reader Persona

The Web is about self-service and self-service is about simplicity and convenience. You've got a small screen and every time you add something extra to that screen you make the world more complicated for your reader. You must make very difficult choices if you want your website to work. You can't serve everybody, and if you try to you will serve nobody.

McGovern, Gerry. uiGarden (2007). Articles>Web Design>User Centered Design>Personas

Time for Content to Become More Scientific

I'm all for formulaic writing. I love hierarchies and classification. I'm all for measuring content. There is a 'right' way to write content. Sure, it may not be the 'perfect' way, it may not be the way Shakespeare or Joyce would have written it, but it'll do. It'll get results and deliver value. A production line can be set up where this content can be mass produced, tested, and measured.

McGovern, Gerry. User Interface Engineering (2007). Articles>Content Management>Writing>Professionalism