http://tc.eserver.org/authors/McElhaw,_Mark A bibliography of works by McElhaw, Mark in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/McElhaw,_Mark http://tc.eserver.org/29277.html http://tc.eserver.org/29277.html Eye tracking is definitely not a magic bullet or 'the closest thing to mind reading'. It does however serve as both a great piece of eye candy for senior executives with little time and is very powerful in helping come up with the most effective page design. http://tc.eserver.org/28650.html http://tc.eserver.org/28650.html Issues of online trust have evolved as web 2.0 is becoming more widespread - find out what implications this has for your website.