Eye Tracking: Eye Candy vs. I Can Do

Eye tracking is definitely not a magic bullet or 'the closest thing to mind reading'. It does however serve as both a great piece of eye candy for senior executives with little time and is very powerful in helping come up with the most effective page design.

McElhaw, Mark. Webcredible (2007). Design>Usability>Methods>Eye Tracking

'You Who?' - Trust in Web 2.0

Issues of online trust have evolved as web 2.0 is becoming more widespread - find out what implications this has for your website.

McElhaw, Mark. Webcredible (2007). Design>Web Design>Usability