Localization: How to Make Your Site Go Round... 

Localization is the 'process of altering a program so that it is appropriate for the area in which it is used.' The industry has come to see this issue is relevant to more than just software applications - indeed web sites have the same needs for accessibility via localization. Localization of a web site is done in order to meet the language and cultural needs of a target audience(s). Localization is the key to increasing the universality of the Web.

McDill, Kate. EServer (2001). Design>Language>Localization