A Case for Kasky

Nike v. Kasky, now in the U.S. Supreme Court, could determine whether or not public statements made by corporate executives, when acting as company representatives, are subject to the same rules that regulate the advertising business. As Allan Jenkins indicated in his article last month in Communication World, the outcome of the case will have a profound affect on business communications. And it could be positive.

McCall, Ron. Communication World Bulletin (2003). Articles>Business Communication>Public Relations