#26150
Top of the Top of the Top of Search Results
Virtually every search engine and directory is now associated with some kind of paid solution, and it is tempting to see them as an easy way to get top ranking for your web site.
McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Search>Search Engine Optimization
#26136
I have long wondered why government web sites all over the world tend to use metadata of several different types jumbled together and overlapping. For example, pages with two description metatags or two or three title tags are common. I suspect that most of the replication and confusion has developed for historical reasons.
McAlpine, Rachel. Quality Web Content (2005). Articles>Web Design>Information Design>Metadata
#26145
Web Writing Guidelines Backed by Research
In the past, I have been bothered by the lack of a coherent summary of research on web writing. In November 2003 the problem was solved by the (US) National Cancer Institute, for the time being, at least.
McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Writing>Standards
#26142
What Shall We Do With the Publications?
Publications pages are often among the most popular pages on web sites, particularly government sites. But this handy convention has turned into a problem.
McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Publishing>Online
#26135
When is a Long Document Not a Long Document?
Change is upon us, whether we like it or not. HTML is the default technology for accessible documents online according to the W3C and most government standards. That means goodbye to the easy solution of flinging scores of long documents on to a web site as Word or PDF files.
McAlpine, Rachel. Quality Web Content (2005). Articles>Web Design>Writing>Standards
#26157
Since the world went online we see this word 'content', meaning the stuff that is published on a website or intranet. Why do we need this word? It's all to do with the dominance of technology.
McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Theory
#26147
Some main points submitted by readers about writing for intranets, in quotation marks or paraphrased.
McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Intranets>Writing
