Cross-Cultural User-Experience Design: What? So What? Now What...  

Applying culture to user-experience design theory and practice.

Marcus, Aaron. University of California Berkeley (2005). Presentations>User Centered Design>User Experience>International

Culture: Wanted? Alive or Dead?    

Is culture dead as a topic of interest to usability and user-interface usability and design professionals? One European anthropologist/ethnographer wrote recently that 'culture is dead' and only of interest to people in the USA (who seemingly have little or no understanding of other cultures around the world). On the other hand, another (USA) usability/design professional recently stated that she thought cross-cultural issues were one of the most important and potent trends in product/service development. Who is right?

Marcus, Aaron. Journal of Usability Studies (2006). Articles>Usability>Cultural Theory

Usability Grows Up: The Great Debate

Is usability ready for primetime? Two industry leaders go head-to-head on this issue.

Marcus, Aaron. uiGarden (2005). Articles>Usability

Are You Cultured?

When a company decides to globalize its site, the Web team often learns the taboo colors and appropriate dress codes of a given culture, translates the text, and launches. But cultural differences run deeper than visual appearance or language; they reflect strong values. Rarely do globalized sites incorporate the nuances of a culture's social hierarchy, individualism, gender roles, time-orientation, or truth-seeking attributes.

Marcus, Aaron. Dr. Dobb's (2003). Articles>Web Design>Globalization>Localization