Mobile Phone Usability 

Nokia are the world's leading maker of mobile phones. Their user-centred approach to developing products has been identified as one crucial factor behind this success. 'Nokia starts its planning from what the consumer actually wants while Ericsson and Motorola tend to be more engineering driven' commented Mark Davies Jones of Schroder Solomon Smith Barney. Anecdotal evidence and our own previous observations suggest that consumers find Nokia's mobile phones easier to use than many of their competitors and often take this into account - either consciously or sub-consciously - when making their purchasing decision. Frontend decided to evaluate the usability of a Nokia phone, the popular 3210, against a competitor, the older Siemens C25. We found that the Nokia is significantly easier to use in a number of areas.

Magennis, Mark. Frontend Infocentre (2001). Design>Usability>Wireless Web