The Role of Online Surveys in the Usability Assessment Process

I have attended several conferences at which I witnessed a growing debate over the role of survey work in the field of usability. Some practitioners are of the opinion that 'usability is usability' and 'surveys are surveys', and only rarely do the two meet in a harmonious exchange. The more I have considered this viewpoint, the more convinced I am that it is probably valid, unless the usability specialist takes the lead in assimilating survey output into the process of evaluating the overall effectiveness of Web sites and online applications.

MacElroy, William. Usability Interface (2003). Design>Usability>Methods>Surveys