UX Design-Planning Not One-Man Show

Suppliers sell. Customers buy. Various people discuss UX, but don’t really identify what it is. Agencies search for ways to offer this line of work to clients and seek best practises to develop UX. Holger Maassen posits his ideas about the process of planning and designing for User Experience Design-Planning (UXD-P) as Expectation Design.

Maassen, Holger. Boxes and Arrows (2008). Articles>User Experience>Planning