International Marketing for the Internet: The Power of Virtual Shopping

Linda, an American living abroad in a country with limited merchandise, orders online for books, contact lenses, and smoked ham. Her Dutch husband buys from www.amazon.com and www.ebay.com because U.S.-based retail web sites offer a wide range of goods at a cheaper price than their adopted country, including lower import duties and lower shipping costs from U.S.-based cargo carriers.

Lopez, Joselito T. Communication World Bulletin (2005). Articles>Web Design>Marketing>International

Promises of a Global Intranet

Did you know an intranet could actually be more global than the Internet? The interactions within an intranet are more intense and frequent, and anonymity is replaced with specificity—your real name, job title and location. Company management often believes that a unified employee communication intranet site will foster a community, a shared corporate culture and a universal standard. But a review of two U.S.-based global intranets reveals that today’s reality may fall short.

Lopez, Joselito T. Communication World Bulletin (2004). Articles>Web Design>Intranets>International