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Loper, Larry

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Employees Tune In to Web Radio

The recent buzz regarding corporate web logs (blogs) may have deflected attention from another effective, low-cost medium: corporate web radio. The following article offers a few tips and “lessons learned” for the corporate professional who would like to start web radio within his or her firm—or for the PR agency, another value-added service for your clients.

Loper, Larry. Communication World Bulletin (2005). Articles>Business Communication>Audio>Podcasting