Organizational Size, Multiple Audiences, and Web Site Design    

The designer's perspective sometimes focuses on the designer's tastes and ignores the needs and preferences of the user. Nielsen (1999) recognized the insufficiency of the designer's perspective and stressed the need to focus on usability in Web page design. The usability principle calls for the designer to prioritize the user's need over the designer's intuition and worldview. The need to bridge the gap between the designer's perspective and the user's perspective has been extensively addressed in the computer software system design literature.

Lin, Canchu. Technical Communication Online (2002). Design>Web Design>Audience Analysis