Selling Yourself As an Interaction Designer

Rather than focusing on how the site looks, interaction designers are primarily concerned with how an application or Web site functions. They investigate whether the application or Web site performs the intended task in a predictable manner. Interaction design incorporates a lot of skills from other disciplines, such as technical writing and information architecture.

Leonard-Wilkinson, Theresa A. W-edge Design (2004). Careers>Web Design>Interaction Design

Web Site Planning

Taking the time to plan a Web site is crucial for the success of the project.

Leonard-Wilkinson, Theresa A. W-edge Design (1998). Design>Web Design>Information Design>User Centered Design

What Is a Web Designer?  

Leonard-Wilkinson identifies two kinds of Web designers: 'generalists' with programming skills who reason analytically, and 'specialists' with artistic skills who reason intuitively. She urges companies looking for Web designers to specify the skills they need in their job advertisements.

Leonard-Wilkinson, Theresa A. Intercom (2000). Articles>Web Design

What Makes a Good Web Site?

What makes a good Web site? That depends on whom you ask. A lot of managers have turned their Web design projects over to programmers. They seem to think that a good Web site means good HTML tagging and Java programming… and only that. My opinion is that a good site should give the people who visit it an 'experience.' By experience I mean the 'effect' your site has on visitors. And how do you ensure a good effect? A good site requires a delicate balance between content, visual appeal, and technology.

Leonard-Wilkinson, Theresa A. W-edge Design (1998). Design>Web Design>Assessment