http://tc.eserver.org/authors/Lawless,_Amy A bibliography of works by Lawless, Amy in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Lawless,_Amy http://tc.eserver.org/19196.html http://tc.eserver.org/19196.html Many organizations are opting to convert existing print publications into electronic newsletters (e-newsletters)—and for good reason. E-newsletters can be developed for a fraction of the cost of their print counterparts and delivered to a global audience instantly. While marketers are discovering the ease of reaching a target audience with e-mail, many e-mail users are frustrated by the barrage of e-newsletters that muddle their inboxes monthly, weekly, or even daily. An onslaught of unsolicited commercial e-mail (spam) has made readers wary of marketing attempts. To reach these wary readers, companies need to create e-newsletters that respond to their audience’s specific needs—namely usability and trust. By following a few guidelines, you can launch a usable and successful e-newsletter. http://tc.eserver.org/10039.html http://tc.eserver.org/10039.html This site aims to provide a resource for applying rhetorical principles to a case study in technical and professional communication. This pedagogical tool will facilitate student learning by offering a concrete example that shows us what is at stake when we fail to acknowledge the rhetorical dimensions of science and organizational communication.