Using the SWOT Analysis as an Organizational Planning Tool  

Many technical communicators and managers find themselves in organizations that have undergone significant reorganization, acquisitions, or mergers. Many of us also work in teams that are distributed worldwide. In such a dynamic, fast-paced environment, we found the SWOT analysis to be a simple, cost-effective tool for gaining insight into the workings of our organization. SWOT stands for strengths, weaknesses, opportunities, and threats. Whether you are a manager, an individual contributor, or someone who wants to improve how your company’s Tech Pubs organization works, you can use SWOT analysis for organizational planning.

Kunz, Lawrence D. and Mohna Dhomse. STC Proceedings (2004). Careers>Management>Planning