A directory of resources inthe field of technical communication.

Kunz, Lawrence D.

8 found.

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Building Trust in a Corporate Blog

Writing a professional blog—whether you do it under your own name as Tom does, or under a company’s banner as I do—is about building a brand. By brand I mean the personality that you want to project. Just as companies have brands in the marketplace, individuals have brands in the professional communities they inhabit. Companies and individuals want people to feel comfortable interacting with them. Building trust in the brand is the key. The process of building trust is mostly the same for corporate blogs and for individual blogs.

Kunz, Lawrence D. I'd Rather Be Writing (2011). Articles>Business Communication>Blogging


Concept, Task, Reference: A Practical Guide to Choosing the Right Topic Type

This presentation is for beginning to intermediate users of DITA. It's based on my experience with projects on which I'm project manager, information architect, and writer.

Kunz, Lawrence D. SDI Global Solutions (2009). Presentations>Information Design>XML>DITA


Content Strategy for Technical Communicators: What Happens to my Doc Plan?

While there’s still discussion about how best to define content strategy, I think that most everyone agrees on a couple of key points: A content strategy is, well, a strategy. A strategy, by definition, provides an overarching framework within which specific actions can be planned and executed. A strategy gives purpose to every action, but a strategy is more than just the sum of the actions. It’s not tactical: for example, it doesn’t dictate things like how a style sheet should be coded (although it might contain broad guidelines for how the styles should look). A content strategy should be broad enough to encompass all kinds of content: content from all over the organization, as well as (increasingly) from the user community; and content that can be distributed in a variety of formats.

Kunz, Lawrence D. Communications from DMN (2010). Articles>Documentation>Content Strategy>Planning


Maintaining the Marketing Drumbeat in Print and E-Mail Formats   (PDF)

Success in the marketplace depends on delivering the right messages to the target market. A regular, consistent “drumbeat” can be an extremely effective way to deliver messages. At the IBM® Network Computing Software Lab, I have developed a traditional newsletter and an email bulletin for delivering our marketing messages regularly and consistently. Though they share the same objective, these two instruments are very different in content and format – reflecting the fact that they are designed to maximize the opportunities and overcome the limitations of their respective media.

Kunz, Lawrence D. STC Proceedings (2000). Presentations>Publishing>Online


Non-Traditional Roles: Case Studies

This is a collaborative article with a list of case studies of technical communicators who assume new roles beyond the traditional ones like writing and editing. When they do so, they add value to their clients and organizations — as well as making themselves more valuable. This is in connection with the presentation slides from the STC Annual Conference (May 8-11, 2005 in Seattle, WA). The editor hopes these case studies will provide inspiration and encouragement for technical communicators who are looking for ways to add value.

Kunz, Lawrence D. KeyContent.org (2005). Articles>TC>Case Studies


Technical Communication Trends in the 2010s

The years 2000 to 2009 have seen big, fundamental changes in our technical communication profession. Content is increasingly being designed for single-sourcing and reuse. Audiences look for information in other places besides the user manual and the company website. Practitioners struggle to demonstrate their value as the job market tightens. The next ten years figure to be just as eventful. Here are a few trends that I see in technical communication in the 2010s.

Kunz, Lawrence D. SDI Global Solutions (2010). Articles>TC>Planning


Twenty-Five Years of Technical Communication

What hasn't changed in twenty-five years? There are a couple of things--things that aren't likely to change in the next twenty-five years either. Technical communicators will always have to prove the value of what they do. We'll discover new ways in which to contribute, but the need to prove our value will persist.

Kunz, Lawrence D. Carolina Communique (2004). Articles>TC>History


Using the SWOT Analysis as an Organizational Planning Tool   (PDF)

Many technical communicators and managers find themselves in organizations that have undergone significant reorganization, acquisitions, or mergers. Many of us also work in teams that are distributed worldwide. In such a dynamic, fast-paced environment, we found the SWOT analysis to be a simple, cost-effective tool for gaining insight into the workings of our organization. SWOT stands for strengths, weaknesses, opportunities, and threats. Whether you are a manager, an individual contributor, or someone who wants to improve how your company’s Tech Pubs organization works, you can use SWOT analysis for organizational planning.

Kunz, Lawrence D. and Mohna Dhomse. STC Proceedings (2004). Careers>Management>Planning

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