A directory of resources inthe field of technical communication.

Kozatch, David


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Breaking Down the Silos: Usability Practitioners Meet Marketing Researchers

I often find that client companies keep two disciplines locked up in separate silos—usability research within IT and marketing research within the Marketing Services department. This can have a serious impact on the sharing of information relating to customer experience.

Kozatch, David. UXmatters (2008). Articles>Usability>Marketing>Collaboration