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A Marketing Checklist for Freelancers and Consultants
Marketing can be as simple as engaging in a one minute conversation with another person or as complex as a $3,000 direct mail advertising campaign. But marketing is more than selling a product or service or yourself -- basically, it's getting the person or prospect interested in what you're selling. And that's not so easy -- unless you know exactly how to do it.
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The most obvious difference between writing conventional copy and Web site copy is that the latter involves non-linear writing. An entire Web site can contain numerous Web pages connected to one another, and each Web page can contain limitless copy. Conventional print materials usually dictate the length of your copy; i.e., if a client asked you to write a brochure, you can determine how much copy you're going to write, how much time it's going to take -- and thus, how much to charge. But if a client asked you to provide copy for a Web site, you cannot determine the amount of copy you're going to provide or how long it's going to take. Procuring a Web site copywriting assignment requires you to ask the client different types of questions so you can charge accordingly and make your time profitable. Here are some tips.
Konradt, Brian S. Write Thinking (2001). Design>Web Design>Writing
