A Practical Approach to Web Site Design 
Successful Web site design is accomplished by a team of professionals who: Define the business requirements for the site; Analyze the audiences; Collect content; Organize the site information; Develop a concept; Define the navigation system; Define the labeling system; Create blueprints and wire frames; Test the models; Create content maps. The matching of business needs to user needs should be your ultimate definition of a successful site.
Klepfer, Lori J. STC Proceedings (2003). Design>Web Design>Planning>Collaboration