A directory of resources inthe field of technical communication.

Kirtland, Alex

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Ads Are Here To Stay: Planning For Ad Placement

Site advertisements can interfere with content and disrupt layout. Yet they are most often part of website requirements, forcing IAs to come up with strategies for incorportating them. Is there a graceful way to handle ads online?

Kirtland, Alex. Boxes and Arrows (2005). Design>Web Design>Marketing>E Commerce


Communicating Complex Ideas: How Public Prediction Markets Simplify Concepts about Buying and Selling Events and Ideas

Can prediction markets be used successfully in a corporate environment? Kirtland forecasts that making them easier to use just might be the key. Through simple guidelines, he shares strategies for benefiting the wise crowds.

Kirtland, Alex. Boxes and Arrows (2006). Articles>TC>Marketing


Executive Dashboards

Contrary to first impression, an 'executive dashboard' is not found in a CIO’s car. Rather, an executive dashboard, also known as a manager dashboard, executive cockpit, or digital cockpit, is a child of what in the 1980s was referred to as the Executive Information System (EIS).

Kirtland, Alex. Boxes and Arrows (2003). Articles>Management>User Interface>EPSS


On a Scale of 1 to 5: Understanding Risk Improves Rating and Reputation Systems

Where would we be without rating and reputation systems these days? Take them away, and we wouldn’t know who to trust on eBay, what movies to pick on Netflix, or what books to buy on Amazon. Reputation systems (essentially a rating system for people) also help guide us through the labyrinth of individuals who make up our social web. Is he or she worthwhile to spend my time on? For pity’s sake, please don’t check out our reputation points before deciding whether to read this article.

Kirtland, Alex. Boxes and Arrows (2008). Articles>Web Design>User Experience>Social Networking

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