Heuristic Evaluation Quality Score (HEQS): A Measure of Heuristic Evaluation Skills  

Heuristic Evaluation is a discount usability engineering method involving three or more evaluators who evaluate the compliance of an interface based on a set of heuristics. Because the quality of the evaluation is highly dependent on their skills, it is critical to measure these skills to ensure evaluations are of a certain standard. This study provides a framework to quantify heuristic evaluation skills. Quantification is based on the number of unique issues identified by the evaluators as well as the severity of each issue. Unique issues are categorized into eight user interface parameters and severity is categorized into three. A benchmark computed from the collated evaluations is used to compare skills across applications as well as within applications. The result of this skill measurement divides the evaluators into levels of expertise. Two case studies illustrate the process, as well as its applications. Further studies will help define an expert's profile.

Kirmani, Shazeeye and Shamugam Rajasekaran. Journal of Usability Studies (2007). Articles>Usability>Assessment>Heuristic Evaluation

Online Advertising: Factors That Influence Customer Experience

In this article, I’ll discuss the cognitive elements at the intersection of advertising and human behavior. By taking an approach to advertising that looks at the impact psychological factors have on customer behavior, I’ve learned that customers respond directly to online advertisements, as we can see from their emotions, behavior, and interactions on the Web.

Kirmani, Shazeeye and Shamugam Rajasekaran. UXmatters (2009). Articles>Web Design>Marketing>User Experience