Win/win proposals benefit both the freelance technical communicator and the client. Not only do they get you the job, but they establish a clear understanding of the obligations of both parties that you can refer back to later as the project unfolds. The progression presentation examines the essential elements of a winning proposal, including background information, recommendations, scope of work, assumptions made in preparing the proposal, task and activity breakdown, time estimate, detailed schedule, personnel profiles, fees and expenses, terms and conditions, and relevant work experience.
Kent, Duncan A. STC Proceedings (1996). Careers>Freelance>Presentations