#27817
The Business Case Primer explains how to prepare a business case to justify a proposed project. The process involves assessing needs, defining the business opportunity, planning the work effort, investigating alternatives to the opportunity and alternative ways to achieve the opportunity, evaluating each alternative, defining the project, preparing the report, and presenting the business case for approval. The primer shows how to conduct a financial analysis and includes a brief sample business case.
Kemp, Al. Impact Technical Publications (2006). Articles>Business Communication>Business Case
#26668
The words 'white paper' in the title of a document no longer indicate a detailed and authoritative report. Many white papers today are overly long product brochures weighed down by weak organization, confusing content, unsupported assertions, and poor document design. If you follow the instructions in this guide, you will write real white papers: authoritative business communications that achieve marketing goals by explaining technical ideas clearly with a compelling presentation of business value.
Kemp, Al. Impact Technical Publications (2005). Books>Writing>Business Communication>White Papers
