http://tc.eserver.org/authors/Kaushik,_Avinash A bibliography of works by Kaushik, Avinash in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Kaushik,_Avinash http://tc.eserver.org/35162.html http://tc.eserver.org/35162.html Now when people show up at a website, many of them ignore our lovingly crafted navigational elements and jump to the site search box. The increased use of site search as a core navigation method makes it very important to understand the data that site search generates. http://tc.eserver.org/30878.html http://tc.eserver.org/30878.html The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights and Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage. http://tc.eserver.org/30877.html http://tc.eserver.org/30877.html Tracking web usage with a one dimensional mindset (or in a silo) means that you will end up missing so much of the picture. http://tc.eserver.org/30868.html http://tc.eserver.org/30868.html Visuals that provide insights come from 1) a deep understanding of the goal / objectives 2) from thinking beyond what standard trend lines or stacked bar graphs can provide. Something non-normal to grab attention and yet communicate insights (sort of already contain recommendations and action items and not just data). http://tc.eserver.org/30866.html http://tc.eserver.org/30866.html Data quality on the internet absolutely sucks. And there is nothing you can do about it. At least for now. http://tc.eserver.org/30865.html http://tc.eserver.org/30865.html Is doing Path Analysis a good use of time? In my humble opinion the answer is a rather emphatic no, except for one exception (which I'll discuss below). Almost always Path Analysis tends to be a sub optimal use of our time, resources and any money that is expended on buying tools that do 'great' Path Analysis. http://tc.eserver.org/30864.html http://tc.eserver.org/30864.html Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool. It is easy to understand, hard to misunderstand and can be applied to any of your efforts. http://tc.eserver.org/30867.html http://tc.eserver.org/30867.html Perhaps there is no other single metric that is abused as much as conversion rate, none that is perhaps more detrimental to solving for a holistic customer experience on the website because of the company behavior it drives.