http://tc.eserver.org/authors/Karat,_C.M.,_C._Brodie,_J._Karat,_J._Vergo_and_S.R._Alpert A bibliography of works by Karat, C.M., C. Brodie, J. Karat, J. Vergo and S.R. Alpert in the field of technical communication. en-us Copyright (c) 2005-10 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Karat,_C.M.,_C._Brodie,_J._Karat,_J._Vergo_and_S.R._Alpert http://tc.eserver.org/33445.html http://tc.eserver.org/33445.html In this paper, we describe the results of an effort to first understand the value of personalising a website, as perceived by the visitors to the site as well as by the stakeholder organisation that owns it, and then to develop a strategy for introducing personalisation to the ibm.com website.