Mass Customization: On-line Consumer Involvement in Product Design

Mass customization, the involvement of the customer in the design, production, or delivery process before the actual sales transactions, using technology to limit the cost, is a strategy that businesses are experimenting with to provide customers with exactly the product they want, at the time they want it.

Kamali, Narges and Suzanne Loker. JCMC (2002). Design>Web Design>Personalization