#19031
You ask the Web jockeys to pull the latest stats. Hits are growing. Page turns per visit are up. The search button has been getting lots of action too. But before you pass those numbers on to the CEO, think again: The search button's popularity could be a sign that customers can't tell where the site's navigation buttons will take them. Those hits and page turns could be a sign that customers are lost, testing link after link. You don't know because at your company, as at most companies, no one has ever asked customers whether your Web site is easy to use. And what you don't know can cost you.
Kalin, Sari. CIO Magazine (1999). Design>Web Design>Usability>Log Analysis
#19034
Digital asset management (DAM) software stores and organizes images, audio, video and other digital objects, making them easier to find, transform and reuse. And many companies are using DAM to provide a centralized way for employees and partners to locate and manipulate content-a big time-saver for all.
Kalin, Sari. CIO Magazine (2002). Design>Content Management>Usability
