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	<title>K&apos;necht, Alan</title>	<link>http://tc.eserver.org/authors/K'necht,_Alan</link>
	<description>A bibliography of works by K&#39;necht, Alan in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>K&apos;necht, Alan</title>
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		<title>Adding Value through Search Engine Optimization</title>
		<link>http://tc.eserver.org/23808.html</link>
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		<description>The easiest way to increase your added value is to do small things that have a large positive return for the company. If you’re looking to find something easy to do that has a large positive impact on your value, look no further than thinking about search engines and how your portion of a Web site can be optimized for them.</description>
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		<title>Search Engine Optimization and Non-HTML Sites</title>
		<link>http://tc.eserver.org/23807.html</link>
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		<description>Think about all the PDF, sound and other rich media files out there. Can this content be indexed by search engines? The answer is yes and no.</description>
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		<title>Making Cents from Information Architecture</title>
		<link>http://tc.eserver.org/23201.html</link>
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		<description>Discusses the monetary cost of taking a short cut and skipping development of a sound information architecture with proper documentation for later reference.</description>
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