Adding Value through Search Engine Optimization

The easiest way to increase your added value is to do small things that have a large positive return for the company. If you’re looking to find something easy to do that has a large positive impact on your value, look no further than thinking about search engines and how your portion of a Web site can be optimized for them.

K'necht, Alan. Digital Web Magazine (2003). Design>Web Design>Search>Search Engine Optimization

Making Cents from Information Architecture

Discusses the monetary cost of taking a short cut and skipping development of a sound information architecture with proper documentation for later reference.

K'necht, Alan. Digital Web Magazine (2003). Design>Information Design>Web Design

Search Engine Optimization and Non-HTML Sites

Think about all the PDF, sound and other rich media files out there. Can this content be indexed by search engines? The answer is yes and no.

K'necht, Alan. Digital Web Magazine (2004). Design>Web Design>Search>Search Engine Optimization