永远伟大的设计

我正坐在百老汇的一间咖啡厅里写这篇文章。我坐在这里已经有一会了，写文章，回邮件，用手机和我的客户联系，看着窗外移动的世界，享受着 3美元一杯的咖啡。昨天晚上，我很荣幸作为嘉宾出席了在纽约市举行的的设计与营销的学术会议。那是一个美好的夜晚，我的演讲收到了很好的效果。会议结束后，组织部门的工作人员将我领到了离时代广场差不多一个街区远的一家非常棒的餐厅用餐。在享受美味的晚餐的同时，我们的话题自然地就转到了设计和推广出色的产品与服务上。谈了一会后，其中一个人问我，在我看来哪个设计是永远伟大的的设计。

Jordan, Pat. uiGarden (2005). (Chinese) Design>Usability>User Interface

Design for the Dream Economy

After the eras of the Commodity Economy, the Manufacturing Economy, the Service Economy and the Information Economy, we have now entered the era of the Dream Economy. The key to success in the Dream Economy is an in-depth and holistic understanding of people. It's not only about meeting people's practical needs, but also about meeting their aspirations and providing a positive emotional experience.

Jordan, Pat. uiGarden (2007). Design>User Centered Design>User Experience

The Greatest Design of all Time

After a while one of my dining companions asked me what I regarded as the greatest design of all time.

Jordan, Pat. uiGarden (2005). Design>Usability>User Interface