Assessing Information Needs of Diverse Users to Guide Web Design and Content Development  

This paper presents a qualitative study of Centers for Disease Control and Prevention's diverse users and their mental models regarding injury-related content. The study employed an innovative modified contextual inquiry method utilizing tailored, in-depth interviews with five distinct user groups. Included in this paper is a detailed description of the background, framework, and method used for this study. Analysis of the full results was still in process at the due date of this paper. The results will be in the presentation's slide set and available from the STC website www.stc.org.

Pettit Jones, Colleen and Susan J. Robinson. STC Proceedings (2004). Articles>Web Design>Scientific Communication>Biomedical

Case Study: Implementing a Content Management System  

This paper presents a case study of implementing a content management system in a federal government setting. This case study may aid technical communicators who are interested in leveraging content management technology and who work for complex organizations or organizations with intricate communications requirements. Included in this paper is a detailed description of the background, approach, and early lessons learned for this implementation. The implementation was still in process at the due date of this paper. Additional lessons learned will be in the presentation's slide set and available from the Society for Technical Communication (STC) website at www.stc.org.

Pettit Jones, Colleen, Jane Mitchko and Marc Overcash. STC Proceedings (2004). Articles>Content Management>Case Studies>Government

Engagement: Should We Care?

These days, the idea of customer engagement is almost as hot as Web 2.0--and almost as controversial. As busy UX professionals, should we invest our time and energy in caring about engagement, or is it just another buzzword? I think we do need to understand customer engagement, so that, at a minimum, we can respond intelligently to questions about it from marketers or executives. We might even glean some useful insights from thinking about engagement. This column aims to cut through the hype and reveal the potential value of engagement.

Jones, Colleen. UXmatters (2008). Articles>User Experience>User Centered Design>Audience Analysis

Engagement: Should We Care?

These days, the idea of customer engagement is almost as hot as Web 2.0--and almost as controversial. As busy UX professionals, should we invest our time and energy in caring about engagement, or is it just another buzzword? I think we do need to understand customer engagement, so that, at a minimum, we can respond intelligently to questions about it from marketers or executives. We might even glean some useful insights from thinking about engagement. This column aims to cut through the hype and reveal the potential value of engagement.

Jones, Colleen. UXmatters (2008). Articles>User Experience

Geographic Information Systems  

Explains GIS (geographic information systems), which capture and display geographically referenced information) and suggests ways that technical communicators can become more involved with this technology.

Pettit Jones, Colleen. Intercom (2003). Articles>Information Design>Technical Illustration>Geography

Lessons Learned from Discount Usability Engineering for the Federal Government  

This case study presents lessons learned from usability engineering in a federal government setting. Technical communicators are becoming increasingly involved in usability issues but may face difficulties in addressing them. For example, producing web communications for the federal government presents special challenges, such as time and financial restraints, legal requirements, technical constraints, and an internal focus. Discount usability engineering helped the CDC address these challenges in developing an injury data web application. The lessons learned can help technical communicators advance usability as a priority in their workplaces and overcome constraints and challenges they face.

Pettit Jones, Colleen. STC Proceedings (2003). Articles>Usability>Government>Case Studies

Lessons Learned from Discount Usability Engineering for the U.S. Federal Government    

Presents a case history of implementing discount usability engineering in a U.S. federal government agency. Discusses the case history's implications for technical communicators who must implement Web communications in a restricted environment.

Pettit Jones, Colleen. Technical Communication Online (2003). Articles>Usability>Government

Marketing Isn't a Dirty Word

Think you're not into marketing? Think again. As UX professionals, we share much in common with our close cousins, the marketers. We all seek to understand customers--needs, preferences, behaviors, attitudes, and more. We all seek to create positive touchpoints with customers and, in turn, a positive affiliation with our product or company brand. We all know the importance of communicating effectively with customers and evaluating the performance of our work.

Jones, Colleen. UXmatters (2007). Articles>User Experience>Marketing

Rediscovering Communication

Today we have more ways of communicating than ever. The challenge? If businesses aren't careful, what they're trying to say--and what their customers are trying to say--can get lost in the complexity.

Jones, Colleen. UXmatters (2007). Articles>Business Communication>Communication

Turn Usable Content into Winning Content

Findable. Scannable. Readable. Concise. Layered. We know much these days about how to make Web content usable--thanks to experts such as Robert Horn, Jakob Nielsen, Ginny Redish, and Gerry McGovern. What we don't understand as well, however, is how to make content win users over to take the actions we want them to take or have the perceptions we want them to have. We don't understand how to make Web content both usable and persuasive. I, by no means, intend to imply that we should sacrifice the usability of content to make it more persuasive. Truly winning content must be both.

Jones, Colleen. UXmatters (2008). Articles>Web Design>Usability

When ROI Isn't Enough: Making Persuasive Cases for User-Centered Design

Making the case for user-centered design (UCD) is a topic of recurring discussion for UX professionals. Much of the discussion has centered on strictly objective approaches such as cost-benefit or return-on-investment (ROI) analysis. However, recent commentary suggests proving ROI is not always enough.

Jones, Colleen. UXmatters (2007). Articles>User Centered Design>Project Management>Workplace

Winning Considerations for Interactive Content

User interface designers have more interactive options than ever for presenting content. So, we can make meaningful strides toward offering users the right content in the right place, at the right time, in the right amount. However, these rich options for interactively presenting content also come with a challenge.

Jones, Colleen. UXmatters (2008). Articles>Web Design>Interaction Design

Winning Content Persuades, Not Manipulates

Elements of persuasion are important to creating winning content. To help safeguard content from becoming manipulation, we need to understand its distinction from persuasion. As a step toward that understanding, this article: provides basic definitions of persuasion and manipulation; explores the key differences between them; and describes some consequences for UX content.

Jones, Colleen. UXmatters (2008). Articles>Web Design>Writing>Rhetoric

The Magic of Metaphor

Metaphor teaches. Metaphor influences. Are you drawing on its power? Perhaps not, because many major works on writing for interactive products make little mention of it. To help encourage better use of metaphor, this column describes both the usefulness of shallow metaphors and the potential of deep metaphors, while offering tips and examples.

Jones, Colleen. UXmatters (2008). Articles>Writing>Rhetoric

Ten Recipes for Persuasive Content

In many of my columns, I have touted the importance of persuasive, or influential, content and shared relevant theories and arguments, sprinkling in some practical tips and examples along the way. This column brings together a collection of practical tips, or recipes, for persuasive content.

Jones, Colleen. UXmatters (2008). Articles>Writing>Rhetoric>Persuasive Design

Conversing Well Across Channels

Whether you call it cross-channel experience or multichannel experience, the reality is that customers interact with companies through more than one channel, so it’s important for us to understand cross-channel customer behavior.

Jones, Colleen. UXmatters (2009). Articles>Communication>Collaboration>User Experience

Toward Content Quality

How do we know whether content is any good? This simple question does not have a simple answer. Yet, I think having a good answer would help us show our employers and clients why their content needs to improve and how their content compares to the competition’s.

Jones, Colleen. UXmatters (2009). Articles>Content Management>Quality>Assessment

The Scoop on Content Strategy: An Interview with Kristina Halvorson 

As a participant in the Content Strategy Consortium at the IA Summit 2009, I have enjoyed watching content strategy grow into a user experience discipline. The most recent and significant sign of content strategy’s rise is the release of Content Strategy for the Web by Kristina Halvorson. Kristina is a renowned content strategist, co-curator of the Content Strategy Consortium, and president of Brain Traffic. I was honored to chat recently with Kristina about her new book.

Jones, Colleen. UXmatters (2009). Articles>Interviews>Content Strategy>Content Management