#26964
短信服务（SMS）是一个典型的迷人应用。不仅流行而且有利可图，给网络运行商带来了丰厚的收入。甚至还有强大的铃声下载，信息提醒以及交互式游戏的销售后市场。有意思的是，这样一个成功的产品在技术上是如此的被轻视。就所有的关于SMS市场的狂热的讨论来说，产品在最近几年中基本就没有变化。根据它的成功表现，业界应该投入更多的努力来理解SMS带给消费者的价值，并且推出能够延伸这种价值的新服务。
Jenson, Scott. uiGarden (2005). (Chinese) Design>Usability>User Centered Design
#25073
Default Thinking: Why Consumer Products Fail
Short Message Service (SMS), or texting, is a typical killer application. It is not only popular but profitable, bringing in significant revenue to network operators. There is even a strong after market selling RingTones, info alerts and crude interactive games. A great technological irony is that such a successful product is so under appreciated. For all of the frenzied SMS marketing discussion, the product has hardly changed over the last few years. Given its success, you would think the industry would put more effort into understanding the value SMS offers to consumers and then produce new services that extend this value.
Jenson, Scott. uiGarden (2005). Design>Usability>User Centered Design
