#10552
On my flight from Los Angeles to Hamburg I read in the Zeit, a well established German newspaper, that a major TV channel now from time to time displays a small BMW Z3 racing over the screen regardless of the underlying program or commercial. Despite the toy-like character of this idea, being part of a national advertising campaign, it can easily be identified as a 'TV-banner.' Very alien in the first place, not only because of the potential random competitive conflicts, it illustrates to what extent the perception of television has changed, and not only in the US. Taking a closer look at broadcast design one can see the influence of the web aesthetics in many places and can already assume the layer that will be used for graphics on the surface of the screen. Convergence happens not only on a technological level but also in terms of appearance. The idea that the mass-medium broadcast fuses with the web-connected personal computer is commonly referred to as convergence, and is becoming widespread.
Jenett, Daniel. Digital Web Magazine (2000). Design>Information Design>Web Design
#10555
Design is the visual expression of thoughts and feelings, and combines rational and emotional conditions. In digital media the focus is shifted to functionality, primarily because the development is rapid and it takes a lot just to understand the options. This is as truer for users as it is true for designers. Once this phase is over and the standards are set, there will be a growing demand for more refined design solutions: projects that communicate and not just deliver information. Rationality rules at the surface, anything that turns the focus of the users awareness to something specific happens earlier and the motivation comes from the deeper levels of the soul. The whole fuzzy composition is very influential before the content is clearly rendered, if it ever gets clear at all; Sites are in the same situation as billboards, they have to grab the attention of the visitor in the first moment without having him to think about something specific. In a more and more competitive environment there is always an
Jenett, Daniel. Digital Web Magazine (1999). Design>Graphic Design>Aesthetics>Emotions
