http://tc.eserver.org/authors/Janisch,_Troy A bibliography of works by Janisch, Troy in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Janisch,_Troy http://tc.eserver.org/34175.html http://tc.eserver.org/34175.html Utilizing reliable market research on an ongoing basis is the most effective way to ensure a successful marketing campaign. Nevertheless, for many companies, the benefits of conducting marketing research and the costs of conducting marketing research always seem to be at odds. Marketing research can be expensive. Not knowing your customer's needs can be costly. http://tc.eserver.org/31065.html http://tc.eserver.org/31065.html 98 percent of Internet shoppers leave ecommerce sites without buying. That is why Internet-savvy marketers are starting to use retargeting technology to pursuing customers who have left their website and recapture lost sales. http://tc.eserver.org/31067.html http://tc.eserver.org/31067.html When Tim O'Reilly coined the term Web 2.0 in 2004, the Internet was still 'a place for people to go.' Now, it's what he imagined: a place where people are. It has become integrated into our daily lives, where we collaborate with others. It has also become a place where our electronics and appliances collaborate on our behalf. http://tc.eserver.org/31064.html http://tc.eserver.org/31064.html The prevalence of online banners and text ads have made all but the most annoying online ads nearly transparent to online users. To stand out from the crowd, some marketers are turning to a simple, relevant and transparent advertising format: the text link. http://tc.eserver.org/31068.html http://tc.eserver.org/31068.html To get the first spot on Google, Yahoo, or MSN, all it used to take was the highest bid. Today, even the experts aren't sure exactly what it's going to take. http://tc.eserver.org/31066.html http://tc.eserver.org/31066.html The introduction of Google's 'Universal Search' has had a large-scale negative impact on the natural results of many online retailers and vertical market websites. http://tc.eserver.org/26289.html http://tc.eserver.org/26289.html With a little bit of effort and a microphone, you can use podcasting to talk with millions of people. They key is creating something that is worth listening to. http://tc.eserver.org/26288.html http://tc.eserver.org/26288.html Web hosting companies are the ‘silent partner’ of every online business. A good partner makes going online a natural extension of your business. A bad one costs you time, money, and customers. http://tc.eserver.org/26290.html http://tc.eserver.org/26290.html When you've got the budget to implement a web project, there is no shortage of vendors who want to be your friend. But how do you determine the best choice? http://tc.eserver.org/26284.html http://tc.eserver.org/26284.html When it comes to online advertising, one of the tools your competitor has may be your company's name, trademark or service mark. Google and Overture allow advertisers to purchase company and product names as keywords in pay-per-click campaigns. This allows companies to poach potential customers from their competition by having their ads appear whenever a consumer searches for a competitor by name. http://tc.eserver.org/26282.html http://tc.eserver.org/26282.html Accountability is a good thing — as long as it's based on sound objectives. ROI objectives can represent tangible things such as cost savings and intangible tings such as the projected impact your Web site will have on customer perception and behavior. They identify how you plan to use the Internet recover your financial investment and to achieve some specific communication goals and marketing efforts. http://tc.eserver.org/25216.html http://tc.eserver.org/25216.html Every web site needs to provide a tangible and timely return on investment (ROI). Your company's web site should be one of the most active and accountable members of its marketing team. http://tc.eserver.org/24845.html http://tc.eserver.org/24845.html While consumer confidence in advertising is at an all-time low their confidence in search engines is growing. Why? Search engines offer consumers what advertising does not: relevance. http://tc.eserver.org/24684.html http://tc.eserver.org/24684.html Instead of thinking of your web site in terms of flowcharts and site maps, consider these five reasons your web site is like a pinball game. http://tc.eserver.org/24581.html http://tc.eserver.org/24581.html Finding online information about your competitors is easy--The difficult part is finding meaning. When researching the competition, you can avoid pitfalls by seeking 'intelligence' instead of 'information.' http://tc.eserver.org/24412.html http://tc.eserver.org/24412.html Looking for a means to judge the quality of a web design? A good place to start is with the US Federal Government, which provides more than 175 research-based guidelines. http://tc.eserver.org/24337.html http://tc.eserver.org/24337.html Search engine text ads can outperform most banner ads, even when users aren't clicking. Five tips to make your text ads more effective. http://tc.eserver.org/23826.html http://tc.eserver.org/23826.html Web sites are an important resource for consumers using traditional advertising. A recent study from the University of Wisconsin-Oshkosh identifies the affects the Internet has on advertising media. http://tc.eserver.org/23058.html http://tc.eserver.org/23058.html Paper prototyping is a fast, low-cost method of testing web site designs. It involves creating rough sketches of a web site design and inviting some of your users to take the design for a test drive using their pen, instead of a mouse, to complete important tasks. http://tc.eserver.org/22902.html http://tc.eserver.org/22902.html People used to abandon online shopping carts because they didn't understand how online shopping works. Now, it's because they do. http://tc.eserver.org/22903.html http://tc.eserver.org/22903.html In 2004, Google's new search algorithm has search-engine savvy web marketers scrambling for content instead of search engine rankings. http://tc.eserver.org/22900.html http://tc.eserver.org/22900.html Great customer service used to mean providing a memorable, high-touch, face-to-face experience for customers. Now, it's the opposite. http://tc.eserver.org/22901.html http://tc.eserver.org/22901.html If you're not using these technologies now, your thinking is already outdated. http://tc.eserver.org/13360.html http://tc.eserver.org/13360.html XML (Extensible Markup Language) is the Eurodollar of web development. Both XML and the Euro bring order to chaos; both offer undeniable, wide-ranging benefits; both are poised, in 2002, to change the way we do things. Frankly, both scare the crap out of people. For web developers, 2002 is a time to conquer fears and take their first hands-on approach to XML. It's time to examine XML and realize the practical benefits that it can provide to web projects today. The bankers can fend for themselves.