Achieving High Visibility on the Global Web - How to Prepare Your Web Site for Translation

Is there a demand for your products or services outside of your domestic market? If so, how are you marketing to this group of potential customers? How do you overcome language and cultural barriers? Web Localization, which is the process of translating your web site into your customers' languages and adapting to local markets, is an essential step toward establishing a market presence.

Iler, Huiping. WTB Language Group (2005). Articles>Web Design>Localization

Five Ways to Use Web Site Translation to Help the Bottom Line

In what aspects does the global web impact business? How can we use it to embark on new opportunities and save cost on running our existing business?

Iler, Huiping. WTB Language Group (2005). Articles>Web Design>Localization

Hiring Right: Road to Success

Running a translation business is not easy. As small as the industry may be, we as business owners face a full set of business challenges: personnel management, sales and marketing, client relations, and the list goes on. Everyday, we go into work hoping to improve the business, to make it more successful. Sometimes we wonder, what is the killer factor? What makes some companies more successful than others?

Iler, Huiping. WTB Language Group (2005). Careers>Management>Interviewing

Local Input Critical for Global Web Content Success

Let's face it. People on the web are only out for themselves. They come to your site, and you have a time window of less than 30 seconds to convince them to stay.

Iler, Huiping. WTB Language Group (2005). Articles>Web Design>Writing

Search Engine Visibility in China

With China emerging as an economic superpower, more and more companies are launching Chinese web sites to establish a presence. The Chinese language has the second largest share on the World's Internet market, with English in the top spot, and Japanese in third.

Iler, Huiping. WTB Language Group (2005). Articles>Web Design>Localization>Search

Translation Company Owners: Do You Have a Job or a Business?

Since everyone has only one life to live; I would like mine to be an enjoyable one, enriched by interesting experiences and by meaningful relationships with the people that I care about. I want to have a lot of time for myself and experience other cultures from around the world. So how do I achieve this goal and still be highly effective at work--thus obtaining financial independence, as well as self satisfaction from work?

Iler, Huiping. WTB Language Group (2005). Careers>Management>Localization