Intercultural Research in Page Design and Layout for Asian/Pacific Audiences  

We, Fuji Xerox, implemented an intercultural survey in page design and layout of customer documents for business machines such as copy machines and printers. The research covered the main regions in Asia/Pacific: Australia, Japan, Korea, Singapore, and Taiwan. We studied their preferences in printed colors, typography, page layout, and pictographs. The results show Asia/Pacific audiences share a lot of preferences in page design and layout, though there are some uniqueness in printed colors and pictographs. It also became clear American English is not a serious problem for people who are Queen’s English natives.

Ichimura, Mitsuyuki. STC Proceedings (2001). Presentations>Web Design>Typography>Asia