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	<title>Hurst, Mark</title>	<link>http://tc.eserver.org/authors/Hurst,_Mark</link>
	<description>A bibliography of works by Hurst, Mark in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Hurst, Mark</title>
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		<title>Budgeting for Advertising and Customer Experience</title>
		<link>http://tc.eserver.org/28535.html</link>
		<guid>http://tc.eserver.org/28535.html</guid>
		<description>The most effective companies realize that they can&apos;t succeed on advertising alone; the customer matters.</description>
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	<item>
		<title>This Is Broken: A Compilation of Bad Experiences</title>
		<link>http://tc.eserver.org/21872.html</link>
		<guid>http://tc.eserver.org/21872.html</guid>
		<description>If you know a user experience that irritates you, don&apos;t just site there and grouse about it. Send it in to ThisIsBroken.com, a compilation of bad experiences: products, services, places, and Web designs that don&apos;t put the user first.</description>
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		<title>About Information Architecture</title>
		<link>http://tc.eserver.org/21760.html</link>
		<guid>http://tc.eserver.org/21760.html</guid>
		<description>The word &apos;information architecture&apos; is used quite a bit in the Web industry and is closely related to customer experience. Sometimes customer experience and information architecture will arrive at the same solution -- but they aren&apos;t quite the same thing.</description>
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