Making Whuffie: Raising Social Capital in Online Communities

This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. The key to growing customers in online communities is through growing your social capital. You will learn the 5 lessons of raising Whuffie through online communities in this presentation.

Hunt, Tara. SXSW (2009). Articles>Business Communication>Social Networking>Podcasts