Delivering Customer Satisfaction: Our Experiences with Responding to Customer Feedback  

The success of an organization that publishes product information depends on customer satisfaction. IBM Product Announcement Support representatives share their experiences in achieving very high levels of customer satisfaction. * How we conducted our surveys and feedback sessions: – Actual approaches – Sample surveys and feedback * How we used this feedback to: – Change the content and format of our deliverable dramatically – Offer our customers additional ways to access product information As writers in IBM Product Announcement Support, our mission is to produce high-quality, effective offering information worldwide. Simply put, we publish IBM product announcements on the full range of IBM hardware, software, and services.

Howell Betz, Margaret. STC Proceedings (1996). Presentations>Usability>User Centered Design