Stepping into Oz: Managing and Delivering Successful Visual Design

How can design teams get to a successful visual design with their clients? Getting to the right visual design can be the trickiest part of a design project. One of the key reasons is that some clients have a hard time saying clearly what they want from the visual design.

Houck-Whitaker, Julia. Adaptive Path (2008). Articles>Management>Graphic Design>Visual Rhetoric