Employees Want to be Led by Leaders Who Lead

Virtually every employee in an organization performs a discrete set of tasks. Only the leader sees the big picture -- unless the leader does a good job of conveying that big picture to his workforce. Of course, there's more to leadership than getting people to buy into your vision.

Holtz, Shel. Communication World Bulletin (2003). Articles>Management>Collaboration>Rhetoric

General Motors vs. The New York Times: A Case Study in Effective Blogging

For all the talk about corporate blogs, there still seems to be considerable debate about their value. As of early June, though, those questions should have been put to rest. General Motors illustrated just one of the benefits of blogs—bypassing the media and taking your message directly to the public—in its response to a column that appeared in The New York Times.

Holtz, Shel. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Blogging

The Newest Online Communication Tool: Collaborative Web Pages Anybody Can Edit

A wiki is a web site that anybody can change. You may have already visited a wiki without even knowing it. Wikis are poised to become one of the most important online communication tools we’ve seen in a long time. While blogs are justifiably getting most of the attention paid to the online world these days, wikis are quietly weaving their way into both the external and internal communication world.

Holtz, Shel. Communication World Bulletin (2004). Articles>Web Design>Collaboration>Wikis

Next-Generation Press Releases 

The age-old public relations tool, once crafted as fodder for print journalists, is now being applied more to the online world. A recent study by the Society for New Communications Research (SNCR) found that most releases now target consumers and customers directly, rather than through the filter of the news media. Enter the social media release (SMR).

Holtz, Shel. Communication World Bulletin (2009). Articles>Business Communication>Social Networking>Press Releases