Easy Public Relations with Online Tools

Shoestring-budget heroes, rejoice. The Internet offers many inexpensive opportunities to deliver better public relations results in our broadband-driven universe. No doubt, emerging concepts such as corporate blogging, podcasting or immersive web content (like "advergames") can produce their fair share of angst. But let's not forget to explore simple web-based tools available to large and small organizations alike.

Heule, Nandy. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Online