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Ten Most Common Misconceptions About User Experience Design
The term “user experience” or UX has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. I asked some of the most influential and widely respected practitioners in UX what they consider to be the biggest misperceptions of what we do. The result is a top 10 list to debunk the myths.
Hess, Whitney. Mashable (2009). Articles>User Experience>User Centered Design
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Not long after I went independent, a friend who works at a well-known global advertising agency asked if I would be interested in helping out on a high-profile Web site redesign project. I was pretty stoked. He suggested I come in to meet his team. After meeting with the lead developer and project manager, I was told they wanted to bring me on. All I had to do was to meet the creative director. “Can I see your portfolio?” I hadn’t brought one. “I can give you the URL,” I said. We weren’t near a computer. His glassy response: “I’m not sure what we have to discuss if I can’t see your work.”
Hess, Whitney. UXmatters (2009). Careers>Freelance>Portfolios>Web Design
