Fruit Flies Like a Banana: Writing Unambiguously

Ambiguity has a way of creeping into your writing without your noticing it. Here are five of the biggest culprits.

Henning, Kathy. ClickZ (2001). Articles>Writing>Web Design

The Seven Qualities of Highly Successful Web Writing

A description of the seven qualities of highly successful web writing. In future articles I'll write about each one separately, but here's the list in brief.

Henning, Kathy. ClickZ (2000). Articles>Web Design>Writing

Writing Consistently Across Media: Ten Proofreading Tips

Last time I wrote about consistency in online writing. Soon after, I received an email from Leslie Drechsler, a reader in Tustin, CA: 'As a Marketing Communications Specialist, I'd love to hear your ideas on how to successfully implement consistency in an established business,' she wrote. 'I thought developing a company style guide would solve the problem. But perhaps there are other ways to approach it. 'Perhaps this could be the subject of another article.' Here's that article, Leslie.

Henning, Kathy. ClickZ (2001). Articles>Editing>Style Guides>Writing

Writing for Readers Who Scan

Periodic sentences are long, complex sentences, often with several introductory clauses, in which the main point is delayed for dramatic effect. They're like gourmet meals that build to a flaming dessert: extravagant, delicious, climactic. But they don't belong on Web sites, because they can't be scanned -- and 79 percent of readers on the Web scan.

Henning, Kathy. ClickZ (2001). Articles>Writing>Web Design

Writing Well Online: Talent Isn't Enough

Somewhere along the way, I fell in love with the web. Before I knew it, I was a web writer.

Henning, Kathy. ClickZ (2000). Articles>Web Design>Writing