Market Research: Your Tool for Effective Communication

We've all heard (perhaps too many times) that we live in a global economy, where change has become constant, that we are bombarded by a multitude of messages and, as a result, suffer from a common ailment: information overload. While advances in technology have had a major role in bringing us to this point, they also provide us with the tools to fight back. No longer passive victims, we are now in charge. We search for the information we want and—with the flick of the remote control, a click of the mouse or by just tuning out—we delete what we don't want. For consumers of information, this works. For communicators, this doesn't.

Hayes, Michaela. Communication World Bulletin (2007). Articles>Research>Marketing