Care to Invest in Usability?

Making decisions regarding your investments is difficult, even during the best of times, and it is interesting to look at the reasons and drivers behind 'putting your money where your mouth is'. Usability, I believe, is a key part of the investment decision process. In an increasingly complex and technological world, a lot of people are perusing, gathering, and analyzing financial information using the internet. This is often the key material that helps people make their investment decisions in one particular way or another. 

Harrison, Nick. WebWord (2001). Articles>Usability>Marketing