Search Engine Marketing in Multiple Languages 
You can hear the sighs of relief as the website localization project comes to a close or enters maintenance mode. However organized the client and however professional the localization vendor, website localization is a painful process. Now it's over--at least we can tick the box that says 'have multilingual website.' After all, is that not the reason we localized in the first place?
Harris, Ian. TC World (2006). Articles>Web Design>Search>Marketing