The Power and Peril of Online Communities

Community is discussions, people, passion, alignment, emergent, support, connections, and relationships.

Happe, Rachel. SlideShare (2009). Presentations>Web Design>Community Building>Online

It's the Trough of Disillusionment and So Much More

Everyone got pretty excited about social tools ability to spread information and the adoption rate by individuals has been phenomenal. So all you have to do is listen to the conversation and jump in, right? That works quite well as an individual or even a small company.... but it doesn't take much size before an organization gets wrapped up in their own operations and drama, used to the way things are, and pretty rigid when it comes to change. And what I think many people have not gotten is the magnitude of the change we need in organizations to take advantage of the new information environment - this is not just about a software category - it's about the fundamental nature of information exchange and relationships.

Happe, Rachel. Social Media Today (2009). Articles>Web Design>Social Networking